Do Better With Less
Reduce operational and personal friction. Give your people the insights and tools to help themselves—and watch performance soar.
The Hidden Cost of Friction
While your teams are working harder than ever, friction is quietly draining performance, engagement, and results. In a time when doing more with less isn't optional, friction is the enemy.
⚠️ Operational Friction
- Energy wasted on things that aren't progress
- Changes not being adopted
- Teams not collaborating
- Safety incidents
- Rising attrition and health costs
- Confusion over priorities and shifting goals
⚠️ Personal Friction
- Time wasted by confusion and frustration
- Lack of a clear plan to make progress
- Depleted energy from personal challenges
- Worry about job security and external factors
- Interpersonal conflict
- Inability to be fully present
The Root Cause Solution
We don't put bandaids on broken legs. We get to the root cause of friction and equip your people with personalized insights and AI-powered support to eliminate it



Assessment-Driven Insights
Our comprehensive assessment uncovers the gaps between what your people need and what's being fulfilled—across Mindset, Purpose, Relationships, Career, Health, and Environment.
Clara: Your AI Partner
Every person gets Clara, an AI partner for one full year. Clara helps them set goals, navigate challenges, and make progress—without adding to your team's workload.
Organizational Intelligence
Get aggregated insights that reveal organizational patterns and friction points, enabling strategic interventions that actually stick.
Why We're Different
Unlike traditional solutions, we tackle the root cause—not the symptoms.
🔍 Root Cause Focus
We don't just ask how people feel. We diagnose why friction exists and create personalized pathways to resolve it.
💰 Fraction of the Cost
At $199 per assessment with annual Clara access, we deliver enterprise-level impact at a price that scales with you—not against you.
🚀 People Help Themselves
Instead of overwhelming your HR team or managers, we put tools and insights directly into each person's hands.
📅 Long-Term Partnership
One year of continuous support with Clara, not just a one-off survey or coaching session that fades away.
How We Deliver Value
Who We Serve
We partner with forward-thinking organizations that invest in their people and want to stay ahead of the curve.
🏢 Your Organization
- ✓ 400-3,000 employees
- ✓ Investing in talent development
- ✓ Forward-thinking vision
- ✓ Top companies to work for
- ✓ Committed to employee growth
👔 Decision Makers
- ✓ Chief Human Resources Officers
- ✓ Chief Operating Officers
- ✓ Operations Leaders
- ✓ HR Managers & Directors
- ✓ CEOs focused on culture
🎯 Your Goals
- ✓ Do more with less
- ✓ Reduce operational friction
- ✓ Improve employee wellbeing
- ✓ Drive change adoption
- ✓ Get ahead of the curve
Events & Resources
Join us for virtual and in-person events designed to help HR leaders and executives navigate the future of work.
HR Leadership Breakfasts
Connect with fellow HR leaders over breakfast and dive into the latest strategies for reducing friction and driving performance.
View Event Photos
LinkedIn Live Sessions
Join our interactive sessions where we tackle real workplace challenges and share actionable insights.
Watch Recordings
Wellbeing Workshops
Practical workshops focused on the six elements of human performance: Mindset, Purpose, Relationships, Career, Health, and Environment.
See Upcoming EventsMeet our team
Shiftwell engages the entire system — individuals, leaders, and organizations
— to drive meaningful change, optimize well-being, and create more great days at work.
Elena Agaragimova
Chief Executive Officer
With 14+ years in learning and personal development across 14 countries and three continents, Elena blends startup, edtech, and global expertise into our work.
A published author and speaker, she has delivered talks from New York to Dubai and hosts a podcast with 200+ episodes on talent development, leadership, and well-being. This is her third startup.
Jordana Cole
Chief Product & Research Officer
One of fewer than 1,000 people worldwide with a Master’s in Applied Positive Psychology from the University of Pennsylvania, Jordana studied under Dr. Martin Seligman.
With over a decade in leadership development - including Fortune 500 consulting - she specializes in talent development, organizational assessments, and engagement strategies to drive meaningful impact.
Jonathan Conradt
Chief Technology Officer
Jon co-developed the Gallup StrengthsFinder assessment with Dr. Don Clifton, PhD, bringing deep technical and product expertise to our platform.
A former Amazon AI expert and Googler, he provides cutting-edge insights into leveraging technology for impactful solutions.
Reduce Friction and Unlock Performance?
Let's talk about how Shiftwell can help your organization do better with less.
📅 Book a Demo
See Clara in action and learn how we can customize our approach for your organization.
Schedule Demo📄 Download White Paper
Get our comprehensive guide on reducing organizational and personal friction.
Get White Paper💬 Get in Touch
Have questions? Let's start a conversation about your specific needs.
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Helping organizations do better with less.